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The
NYSE is the epicenter of global finance, a leading advocate of reform and a super-innovative provider of technologies . So why do you still picture a floor of balding white
guys barking over ticker tape? We put a stop to that anachronism,
and rightfully established NYSE Euronext at the heart of The
Exchanging
World. |
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I.T.
leaders speak a stat-rich argot of speeds and feeds, but drop by any
late night tech forum and you'll also hear some very human
frustrations. We replied with ITopia - the world of I.T. as it
should be - an ideal only Intel could truly deliver on. This highly-interactive
campaign ran in 34 countries, winning top scores
as relevant, likable and most impressively for this audience...
believable. |
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Some annuity ads would have you
believe that retirement is all about surfing, bungee jumping and
sailing solo across the Pacific. With daredevil grandpas all spoken
for, we posed AIG as the advocate of more simple pleasures that help
the rest of us live both longer and richer lives. |
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Pepsi has always been a champion of the young
and the new. So we simply introduced their new packaging designs
with new media, video billboards (with original Bluetooth content),
a web gallery, and seven new animated music
videos. |
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WiMax connects you to the
internet via a wireless connection, not just around the house, but
down the street, around the block, and all the way to the far side
of town. Our work played on the local charms of select cities as
WiMax rolled out nationwide. |
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