WALMART OSCARS SPONSORSHIP
THE RECEIPT
It was a marquee moment for Walmart — stepping into the spotlight as presenting sponsor of the Oscars. But what could America’s largest retailer say on Hollywood’s biggest stage?
We found our voice in a simple idea: Every Receipt Tells a Story. Four A-list directors were given a Walmart receipt and total creative freedom to create short films for the broadcast. Our real-time social activations kept the work center frame throughout the week.
The Receipt earned glowing reviews, 1.3 billion impressions, and 85% positive sentiment — establishing Walmart as a brand that belongs in the starring role.
CANNES LIONS | Promo and ActivationsCANNES LIONS | Shortlist 7 categoriesCLIOS | Shortlist
Every receipt tells a story. On Oscars night we told three.
Bananas Town by Seth Rogen and Evan Goldberg
The Gift by Antoine Fuqua
Lost & Found by Marc Forster
If every receipt tells a story, I figured every story deserves its own unique receipt.
This idea became the theme of our social.
This was the year of the “envelope gate” mixup. Gifting our war room with bonus material for an unforgettable night.
CLIENT: Walmart
PROJECT: The Receipt
OPPORTUNITY: First-Ever Oscars Sponsorship
MY ROLE: Creative Director, Digital/Social, Concept, Writer
AGENCY: Saatchi NY