AARP
LIFE REIMAGINED
Life Reimagined was a digital platform and brand initiative from AARP, designed to help people choose “what’s next” in life — and make it happen. It redefined AARP as a brand of possibility.
Of all the platforms we built at R/GA, this was my most personally rewarding. The language of purpose and growth felt native — my mom’s been a social worker for over 40 years.
Our platform was recognized in major outlets: USA Today, The Huffington Post, MSNBC, et al.
Life Reimagined is for anyone who wants to make a life change.
A heroically ambitious platform: Guiding people through every stage of growth with the sensitivity of a personal counselor.
“Calling Cards” help users uncover what matters most to them.
We worked daily with renowned executive coach Dr. Richard Leider to fine-tune the program.
Offering intuitive dialogue.
And the ability to go deeper through daily goals and community support.
CLIENT: AARP
PROJECT: Life Reimagined
OPPORTUNITY: Writing and Voice for Life Reimagined Platform
MY ROLE: ACD, Writer
AGENCY: R/GA NY