HAVOLINE EVERYDAY DRIVERS 360°
INTERACTIVE
I was leading Havoline social when 360° video launched on YouTube and Facebook. It felt like a perfect fit for our Everyday Drivers content.
Unlike traditional storytelling, 360° video lets the viewer choose where to look—but that’s where the fun begins. When crafted artfully, sounds and surprises invite exploration as the scenes unfold.
VML loved this project so much, they covered the production cost.
Platform updates have disabled 360° playback for Everyday Drivers 360°.
Using car as an intimate stage — the whole cabin comes alive.
“Tortoise and the Hair”
Join Fast N’ Loud star Richard Rawlings in the Texas Hill Country as he rescues a turtle, shares some snacks—and learns what reptiles really do on date night.
“Whoose”
The beach day was peaceful—until the boys found an unusual skull. Soon it’s mystery, accusation, and a lot of bad ideas.
“Clutch Performance”
Spooky night. Sleepy girlfriend. Stubborn clutch. Judgy dog. It’s all here.
“April Showers”
While the car wash rages around her, a woman is moved to sing—fighting back against a text that knocked her off balance.
CLIENT: Havoline
PROJECT: Everyday Drivers 360°
OPPORTUNITY: Everyday Drivers Social Innovation
MY ROLE: Freelance Creative Director, Concept, Writer
AGENCY: VML NY