CAPITAL ONE
12 DAYS OF PINTEREST
Suddenly, Pinterest was the darling of social media, attracting millions of users in prime demographics — college-educated, higher income, and women. Banks pounced in a feeding frenzy to tap this new market, but almost all fell flat. The exception? The 12 Days of Pinterest, our holiday program for Capital One.
Shoppers go on Pinterest to find gifts — so we went on Pinterest to find shoppers. Styled as an advent calendar, Capital One’s board brought visitors back daily to win prizes, pin favorite items, and, of course, share Visigoth holiday tips.
Celebrated by Adweek and other outlets, the program grew the client’s social following by 3,321% in just 12 days.
Hark! 12 days of presents await you on the Capital One Pinterest board.
Unwrap digital gift boxes to reveal thousands of surprises from our partners.
Cash, charity donations, and cheerful etiquette tips are also pinnable, keeping the 12 Days merry.
Visigoths have many opinions about Christmas.
CLIENT: Capital One
PROJECT: 12 Days of Pinterest
OPPORTUNITY: Innovative Social Platform
MY ROLE: ACD, Concept, Writer
AGENCY: R/GA Chicago