NIKE+ TRAINING
PLATFORM
Nike+ Training revolutionized personal training — putting elite-level workouts from the world’s greatest athletes right in your pocket.
The proto-AI platform adapted to your real-time performance, fitness level, and goals, guiding and encouraging you along the way. Workouts felt like a game, driving real progress for athletes and creating a powerful on-ramp that brought legions of fans into the Nike+ ecosystem.
Launch Film for Nike+ Training
Nike+ Training lets you join the world’s top athletes in their favorite workouts.
Famous athletes are in your ear with motivational “attaboys” based on your performance.
CLIENT: Nike
PROJECT: Nike+ Training
OPPORTUNITY: Direct Copy and Voice
MY ROLE: ACD, Writer
AGENCY: R/GA NY