WALMART
PROJECT DREAM DORM
What happens when you pair five NYC interior designers with five college freshmen dreaming of the perfect dorm?
Vulnerability? Drama? Unwashed socks?
We got Project Dream Dorm — a shoppable YouTube reality series where personal expression met impulse purchase. Viewers tuned in, got inspired, and bought items they loved — right from the screen.
It all kicks off with the pilot spot.
Episodic content lets you follow each student.
Designer Mike and Freshman Chelsea bring SOHO to KU.
Anything you like from Chelsea's room can be yours.
RJ is lovable, talented, and about to rock the perfect dorm room.
CLIENT: Walmart
PROJECT: Project Dream Dorm
OPPORTUNITY: Reality Content Series/Social/ECOM
MY ROLE: ACD, Concept, Writer, Production, Social/Web
AGENCY: R/GA NY