MOTOROLA
21 IN 1
After helping win the Motorola pitch for VML, my first assignment was to launch the Moto X — with its whopping new 21 megapixel camera.
I figured that’s like having 21 unique photos in a single shot. A little noodling led to this award-winning campaign for IG and the web — 21 in 1.
CANNES LIONS | Shortlist — DesignCANNES LIONS | Shortlist — EntertainmentWEBBY | Finalist — Best Use of MobileADWEEK PROJECT ISSAC AWARDS | GoldFACEBOOK AWARDS | Winner — North America
Case study for 21 in 1.
To storytell the power of 21 in 1, we headed out to the storied world of Coney Island.
Tableaux vivant photographer Ryan Schude captured our 21 choreographed moments in just a single shot.
Each shot opens up a deeper experience - as scintillating detail does.
With interconnected films across our Instagram grid...
Spiced with influencers and Easter eggs — tempting interaction.
Like letting fans call a Coney Island Legend: "The Wise & Powerful Zoltar."
CLIENT: Motorola
PROJECT: 21 in 1
OPPORTUNITY: Launch Flagship Phone Moto X
MY ROLE: Freelance Creative Director, Concept, Writer
AGENCY: VML NY