NIKE+ BASKETBALL

PLATFORM

Nike’s mission is to bring inspiration and innovation to every athlete. My mission was to direct copy and voice for two of their groundbreaking Nike+ platforms.

Nike+ Basketball merged smart footwear with mobile technology to track real-time performance — vertical, quickness, intensity. The copy had to bring it all together: make every move count, turn solo workouts into competition, and help athletes improve every time they hit the court.

With no time for beta testing, every detail had to be meticulously planned. One perk of having lived around the country? I can run wildly diverse focus groups in my head.